Abstract
Generative Artificial Intelligence (GenAI) is increasingly becoming part of everyday social and professional life. Its growing use is changing how people perform work, communicate with others, and engage in social interactions. However, the social consequences of these changes remain an emerging area of research, particularly in developing societies. This study examines the changing patterns of work, communication, and human interaction associated with the growing use of Generative AI. The study adopts a quantitative and descriptive research design. Primary data are collected through a structured questionnaire from respondents with experience of using Generative AI applications. The analysis focuses on respondents’ patterns of AI use, perceived changes in work practices, communication behaviour, and human interaction. Descriptive statistics are used to identify major trends and variations in respondents’ perceptions. The study also considers whether demographic characteristics are associated with differences in the perceived social consequences of Generative AI. The study is expected to provide a broader understanding of how GenAI is influencing everyday social practices beyond its technological and economic implications. It highlights both opportunities and concerns associated with AI-mediated work and communication. The findings may contribute to the emerging social science literature on human–AI interaction and provide useful insights for educators, organisations, policymakers, and researchers concerned with the social implications of Generative AI.